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AI-Label
Integrations · OXID eShopUpdated 11 October 20266 primary sources

Labelling AI images in OXID eShop

The free widget adds the AI label required by Article 50 of the EU AI Act to marked images in OXID eShop.

In OXID eShop 7 you add the widget with a small module that extends a block of the active theme; for the APEX theme this is a Twig template with {{ parent() }}.

Mark product images with --ai in the file name, set before uploading them on the Pictures tab.

Add the script tag

<script src="https://www.ai-label.app/widget.js" defer></script>

The OXID developer documentation shows how a module extends a block of the active theme. For the APEX theme, the extension lives in the module under views/twig/extensions/themes/apex/, in the same path as the original template. It inherits from the template with {% extends %} and overrides a block of the same name:

{% extends 'layout/base.html.twig' %}
{% block BLOCKNAME %}
    {{ parent() }}
    <script src="https://www.ai-label.app/widget.js" defer></script>
{% endblock %}

Template and block name are placeholders. Choose a block that is output in the head or footer of every page; the names are in the APEX theme templates on GitHub. {{ parent() }} keeps the original content. Then reactivate the module.

Schematic recreation The highlighted line loads the widget. Layout and labels may differ in your version.

Mark images

Which images need a label is your decision, for example with the labelling check. The widget only labels marked images, in three ways that can be combined:

In OXID, the file name is the easiest way. In the admin area, open the product details on the Pictures tab and rename the file before uploading, for example to vase--ai.jpg. The system creates a thumbnail and an icon from it. Check in the page source that --ai appears in the delivered image address.

Custom alt text for product images depends on theme and version. Where it is available, the suffix at the end also works. In your own templates, set the data-ai-label attribute directly.

Mark an image Highlighted is what the widget recognises.
In your store Only marked images carry the label; an image without a marker stays as it is. A click on the label opens the explanation.

Pitfalls

Limits of the widget

Native app

A dedicated OXID eShop app is planned. There is no date yet.

Get notified when the OXID eShop app launches

We will email you once when the app launches.

Frequently asked questions

Where do I add the script in OXID?

With a module that extends a block of the active theme; for the APEX theme under views/twig/extensions/themes/apex/.

Can I put the script tag into a CMS page?

That is not reliable. An enabled HTML sanitizer removes <script>, and the script would only run on that page.

Sources

Para. refers to the paragraph number in the European Commission's guidelines on Article 50, C(2026) 5054.

  1. OXID developer docs: extending an active theme blockOXID eSales · Platform · 11 Oct 2026
  2. OXID developer docs: HTML sanitizer (7.5)OXID eSales · Platform · 11 Oct 2026
  3. OXID manual: products, Pictures tabOXID eSales · Platform · 11 Oct 2026
  4. APEX theme on GitHubOXID eSales · Platform · 11 Oct 2026
  5. Code of Practice on Transparency of AI-Generated Content (final version)Europäische Kommission · Code of practice · 10 Jun 2026
  6. Regulation (EU) 2024/1689 (AI Act)EUR-Lex · Law · 12 Jul 2024

Label your first AI image

3 images right away, 30 a month with a free account, with a record for every image. On Shopify, the app labels your whole store.