Guide to AI labelling under the EU AI Act
From the duty under Article 50 of the AI Act to the label in your store.
These guides explain when an AI image needs a label under Article 50 of the EU AI Act and what it should look like, with sources from the AI Act, the European Commission's guidelines and the Code of Practice.
Labelling in your store
AI images in online stores
Where the label goes: product page, card, zoom, feed.
ReadIn your store
What a good label looks like
Size, position, contrast and wording under the Code of Practice.
ReadIn your store
The EU icons
AI, AI GENERATED, AI MODIFIED: what they mean and how to use them.
ReadTemplateA statement for your store
Sample text explaining how you use AI.
ReadExceptions
May the label go?
When you may leave your own label out.
ReadDataDo AI labels cost sales?
What studies show about labelled images.
ReadBasics
When AI images need a label
Article 50 AI Act in plain words, with the exceptions.
ReadBasics
What a deep fake is
Where image editing ends and the obligation begins.
ReadDeadlinesWhen the obligation applies
2 August 2026 for retailers, 2 December 2026 for AI providers.
ReadRiskFines and enforcement
The range under Article 99, the SME rule and who checks.
ReadBackgroundThe Commission's guidelines
The paragraphs that matter for product images.
ReadBackgroundThe Code of Practice
What signatories commit to and what it means for retailers.
ReadTechnology and channels
Understanding AI metadata
C2PA, IPTC and watermarks: what the file says.
ReadGoogleGoogle Merchant Center
What Google requires for AI images in your feed.
ReadGeneratorsWhat AI generators write into images
Midjourney, DALL·E, Firefly and more compared.
ViewPlatforms
Amazon, Etsy, Instagram and more
What platforms require and label themselves.
ViewWorldwideRules outside the EU
China, India, California and more at a glance.
ViewReference
22 store cases
Cut-outs, AI models, backgrounds: each with a result.
ViewReferenceGlossary
From deployer to watermark.
ReadReferenceFAQ
Short answers to the questions retailers ask.
ReadSourcesSources
All sources used by ai-label.app: the AI Act, the Commission's guidelines and Code of Practice, German law, platform rules and standards such as IPTC and C2PA.
ReadSources
Para. refers to the paragraph number in the European Commission's guidelines on Article 50, C(2026) 5054.
- Regulation (EU) 2024/1689 (AI Act)EUR-Lex · Law · 12 Jul 2024
- Commission Guidelines on the transparency obligations under Article 50 AI Act, C(2026) 5054 finalEuropäische Kommission · Commission · 20 Jul 2026
- Code of Practice on Transparency of AI-Generated Content (final version)Europäische Kommission · Code of practice · 10 Jun 2026
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